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Professional membership

Open your LinkedIn profile and copy the web address from your browser. It will look like this: "linkedin.com/in/your-name-here"

If your organization offers a development or training budget, we can help you secure that funding.

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Become a Certified EX Designer

Fill out the form below to start your application for Excellent's online learning program.

Teams inquiry

How many people would you like to have access to Excellent's learning and membership resources?

You can select multiple options.

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Transform HR Through Design Thinking

Join the world’s leading Employee Experience Design programme and equip your HR team with design thinking skills that deliver business impact.

BOOK a FREE discovery call

Join EX Designers from leading organisations

Why HR Teams Need Design Thinking

Beyond Best Practice

Traditional HR approaches fall short in today's dynamic workplace. Design thinking equips you to create tailored solutions for your unique challenges.

Strategic Impact

Elevate HR from a support function to a strategic driver of organizational success through human-centered design practices.

Future-Ready Skills

Develop the capabilities your team needs to lead transformation and create exceptional employee experiences.

Building Design-Led HR Capability Together

Strategic Advisory

Personalised support to take your EX transformation further. Work directly with Samantha and our team to embed design-led practices in your organisation.

✔ Interactive workshops and facilitation to unlock alignment
✔ 1:1 leadership coaching tailored to your challenges
✔ Custom workshops built around your context and priorities
✔ Strategic planning support to turn insight into action

EX Design School

On-demand learning designed for busy HR teams. Build capability step by step and gain the confidence to design experiences that truly shift performance.

✔ 15 self-paced lessons grounded in design thinking
✔ 15+ practical tools and EX frameworks you can apply immediately
✔ 40+ masterclass recordings from global leaders
✔ Exclusive Certified EX Designer fireside sessions
✔ A clear pathway to EX Design certification

Real Impact, Real Stories

Laura Faith, Sr. Director, HRBP-Tech & People Experience.
UBER

“We’re firm believers in Employee Experience Design. It’s clear that if our employees’ needs are better met, they do better work and create better outcomes for our businesses.”
February 2024

Whitney Lenox, Experience Design Strategist.
PATAGONIA

“EX Design has transformed our approach to project management and we’re seeing our teams energized by their work and the outcomes they’re creating. Our team members are deeply resonating with what we’re designing and delivering!”
February 2024

Chris Palmer, Systems Design Manager.

"I’ve always valued the power of design and Excellent’s programme took that passion to a new level. It opened my eyes to how design thinking can transform EX to drive better outcomes. The tools and frameworks have been a game-changer, giving me practical and impactful ways to align EX & CX"
January 2025

Samantha Gadd

Samantha Gadd is a global leader in Employee Experience (EX) Design, dedicated to transforming workplaces into spaces where employees thrive.

✔ EX Manifesto Visionary
Samantha is the driving force behind the EX Manifesto, signed by leaders in over 30 countries.

✔ Trusted Advisor
A strategic partner to forward-thinking HR leaders, Samantha helps organizations build people-centred cultures that deliver real business results.

✔ Industry Trailblazer
Founder of Humankind and Excellent, Samantha has led EX innovation for over a decade, working with hundreds of leaders and organizations to align employee experience with sustainable success.

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Ready to Transform Your HR Function?

Learn how we can support your team's journey to becoming design-led change makers.
Book a discovery call